Marketing Strategy

[ Customer focused marketing strategy ]

Our team of professionals offer an holistic range of services. We focus on delivering outcomes and use customer and market insights to help discover and develop profitable ways to better serve your customers.

We offer a broad range of services including business development, end-to-end marketing and communications, including but not limited to:

Brand management

  • Brand and communication audits
  • Brand policy and standards
  • Acquisitions and brand migration processes

Sales management

  • Sales development and management services
  • New product development

Market analysis services

  • Annual market and performance reviews
  • Dashboard and KPI development

Market research services

  • Developing strategy to capitalise on customer insights from formal market research, big data, predictive analytics and machine learning
  • Qualitative research – focus groups, surveying, interviews and workshops
  • Quantitative research – online surveying
  • Product research and field testing

Marketing campaigns

  • Marketing planning and implementation
    • Consumer Campaigns
    • Trade Campaigns
    • Industry Programs
  • Project and campaign management
  • Reporting

Marketing communications

  • Advertising and promotion
  • Displays and out of home media
    • billboards and signage
    • mobile and scooters
    • site signage and way finding
    • environmental graphics
  • Visual merchandising
    • Packaging
    • Point of Sale
  • Event management
    • Festivals
    • Product launches
  • Direct marketing
    • database marketing – wine clubs, loyalty programs etc.
    • email marketing
  • Digital and content marketing
    • Website and ecommerce development
    • Content marketing
    • Social media
    • Voxpops
  • Public Relations
  • Sponsorship
    • Negotiation
    • Development