Marketer’s are guilty of using acronyms and jargon. To assist in interpreting our site we have tried to use friendly language but the occasional term may sneak in here and there so we have developed a short glossary.

FMCG – Acronym for Fast Moving Consumer Goods.

Marcomms – Shortened form of marketing communications.

NPD – Acronym for new product development.

ROO – Acronym for return on objectives.

Please feel free to contact us if you feel there is a term you would like us to add or explain further.