International Women’s Day 2017


At three good reasons we’re committed to a better working world so we have set ourselves some goals for 2017 – to achieve as many actions from the following list:

We’ll challenge bias and inequality #BeBoldForChange and …

  • query all-male speaking panels
  • pull people up on exclusive language
  • challenge stereotypes
  • call it out when women are excluded
  • monitor the gender pay gap
  • point out bias and highlight alternatives
  • call for diverse candidate shortlists
  • embrace inclusive leadership
  • redefine the status quo

We’ll campaign against violence #BeBoldForChange and …

  • educate youth about positive relationships
  • challenge those who justify perpetrators and blame victims
  • donate to groups fighting abuse
  • speak out against the silence of violence
  • be vigilant and report violence
  • campaign for the prevention of violence
  • abstain from all violence, physical and otherwise
  • volunteer your help at a local charity
  • recognize coercive control and redress it

We’ll forge women’s advancement #BeBoldForChange and …

  • decide to buy from companies that support women
  • choose to work for a progressive employer for women
  • support or back a woman-owned business
  • take a junior female colleague to a major meeting or event
  • build conducive, flexible work environments
  • appoint a woman to the board
  • mentor a woman and sponsor her goals
  • invite women into situations where they’re not already present or contributing
  • measure and report on gender parity gaps and keep gender on the agenda
  • create new opportunities for women

We’ll celebrate women’s achievement #BeBoldForChange and …

  • raise women’s visibility as spokespeople in the media
  • drive fairer recognition and credit for women’s contributions
  • launch even more awards showcasing women’s success
  • hail the success of women leaders
  • applaud social, economic, cultural and political women role models
  • celebrate women’s journeys and the barriers overcome
  • reinforce and support women’s triumphs

We’ll champion women’s education #BeBoldForChange and …

  • launch or fund a women-focused scholarship
  • encourage more girls into STEM education and careers
  • value diversity for greater educational outcomes
  • support women inventors of new products and services
  • celebrate women researchers discovering new knowledge
  • learn to code

Making good, data-driven decisions that drive growth

Making good, data-driven decisions that drive growth. Isn’t this is on every businesses to-do list in 2016?

It is a tough area to get right though because of the dynamics required to help provide good outputs. In addition there are common misconceptions that we are already drowning in data and a general lack of understanding of how to transform that data into useful information and use it for improving decision making.

Advertising 101

The campaign headline GO BEYOND is incredibly strong visually appealing, however when developing Advertising and headlines designed to ‘cut through’ it is important to test your statement and do due diligence.


On first read “TOP 2% UNIVERSITY WORLDWIDE” seems like an amazing result and a great tagline. However if you dig a little and do some fact checking and compare to other universities in the region – they rank higher.

If this is a key part of student decision making criteria, as you might expect, students seeking to go to a top university have already done their homework and know the rankings for universities and how each one compares for individual courses.