About Me


Cathryn Blair

MBA, BMgt(Mktg), BBus(MgmtInfSys)

Marketer, Communicator, and Facilitator

About

Cathryn holds a Masters in Business Administration from the University of Adelaide, and bachelor’s in Management (Marketing) and Business (Management Information Systems) from the University of South Australia.

She is passionate about effective marketing and leveraging it to create sustainable business. She currently manages Three Good Reasons and is a partner at Lesca Crystals. She has previously managed marketing at the Smart Energy Council, Clipsal by Schneider Electric and Tucker Creative, and worked in customer research and stakeholder engagement at The NTF Group and SA Power Networks.

Originally from the northwest coast of Tasmania, she studied in Sydney and Adelaide, worked in New South Wales, Queensland, Tasmania and South Australia, and is now based in Adelaide. She loves books, geology, and wine.

EXPERIENCE

Smart Energy Council
Marketing Communications Consultant
Canberra, ACT (remote)

The NTF Group
Market Research Consultant
Sydney, NSW (remote)

SA Power Networks
Stakeholder Engagement Lead
Adelaide, SA

Clipsal by Schneider Electric
Marketing Communications Manager
Adelaide, SA

Tucker Creative
Marketing Project Manager
Adelaide, SA

Get in touch

Cathryn is always available for side collaborations and work Australia-wide. If you want to chat about marketing, books, wine, or anything else, don’t hesitate in reaching out.

BOARD

Birthing Kit Foundation Australia
Non-Executive Director
Adelaide, SA

Writing

Circular economy in education
ASBA Magazine, June 2022

Smart Energy Conference & Exhibition
Smart Energy Magazine, 2020

Focus on Taiwan
Smart Energy Magazine, Spring 2018

DIGITAL & PHYSICAL EVENTS

Smart Energy Council
Global Smart Energy Summit, 2020
National Smart Energy Summit, 2019
National Installer Roadshow, 2017-20

Smart Energy Conference & Exhibition
Melbourne, VIC | 2017
Sydney, NSW | 2018-19

Energy Networks Australia
Stakeholder Workshop 2017 | Sydney
Stakeholder Workshop 2017 | Melbourne
National Conference 2016 | Adelaide