Cathryn Blair

MBA, BMgt (Mktg), BBus (MgmtInfSys)

Marketer, Communicator, and Facilitator


Cathryn holds a Masters in Business Administration from the University of Adelaide, and bachelor’s in management (Marketing) and Business (Management Information Systems) from the University of South Australia.

She is passionate about effective marketing and leveraging it to create sustainable business. She manages Three Good Reasons and is the CEO at Lesca Crystals. Cathryn has previously managed marketing and communications at the Smart Energy Council, Clipsal by Schneider Electric and Tucker Creative, and worked in customer research and stakeholder engagement at The NTF Group and SA Power Networks.

Originally from the northwest coast of Tasmania, she studied in Sydney and Adelaide, worked in New South Wales, Queensland, Tasmania and South Australia, and is now based in Adelaide. She loves the outdoors, cooking, reading and geology.


Smart Energy Council
Marketing Communications Consultant
Canberra, ACT (remote)

The NTF Group
Market Research Consultant
Sydney, NSW (remote)

SA Power Networks
Stakeholder Engagement Lead
Adelaide, SA

Clipsal by Schneider Electric
Marketing Communications Manager
Adelaide, SA

Tucker Creative
Marketing Project Manager
Adelaide, SA

Get in touch

Cathryn is always available for side collaborations and work Australia-wide. If you want to chat about marketing, books, wine, or anything else, don’t hesitate in reaching out.

M: 0419 662 524


Birthing Kit Foundation Australia
Non-Executive Director
Adelaide, SA


Circular economy in education
ASBA Magazine, June 2022

Smart Energy Conference & Exhibition
Smart Energy Magazine, 2020

Focus on Taiwan
Smart Energy Magazine, Spring 2018


Smart Energy Council
Global Smart Energy Summit, 2020
Energy Ministers Summit, 2020
National Smart Energy Summit, 2019
Queensland Smart Energy Conference, 2019
National Installer Roadshow, 2017-20

Smart Energy Conference & Exhibition
Melbourne, VIC | 2017
Sydney, NSW | 2018-19

Energy Networks Australia
Electricity Network Transformation Roadmap Workshop 2017 | Sydney
Stakeholder Workshop 2017 | Melbourne
Stakeholder Workshop 2016 | Sydney
National Conference 2016 | Adelaide

Blog at WordPress.com.