Advertising 101

The campaign headline GO BEYOND is incredibly strong visually appealing, however when developing Advertising and headlines designed to ‘cut through’ it is important to test your statement and do due diligence.


On first read “TOP 2% UNIVERSITY WORLDWIDE” seems like an amazing result and a great tagline. However if you dig a little and do some fact checking and compare to other universities in the region – they rank higher.

If this is a key part of student decision making criteria, as you might expect, students seeking to go to a top university have already done their homework and know the rankings for universities and how each one compares for individual courses.